Snail Mail Thank You Cards
In your quest to differentiate yourself from your competition, regardless of which industry you’re in, don’t forget the US Mail. Yep, the good old US Postal Service. Of course you should be sending Thank You cards to your clients after each and every job, even if you’ve been working with them for many years. But even more important, be sure to send a “Thank You” to those potential clients with whom you were unsuccessful in your negotiations to get the job. That’s right, the jobs you lost!
Just jot a handwritten note inside the card. Something like, “Sorry we couldn’t work together this time, please keep me in mind for future projects and I’ll keep in touch.” Then add the person to your email list so they’ll receive your periodic email campaigns. (You are using email as a marketing tool aren’t you?!) The card will make a super impression on the client you didn’t get, and perhaps a job more suited to your style, budget, etc. will come along in the future and you’ll get another opportunity to provide an estimate. Good luck!
groozi.com is a blog about negotiating and web marketing. Weekly posts are written primarily by me, Blake J. Discher, a 
4 Comments
Blake J. Discher
about 13 years agoSweet! Anything handwritten these days will let the client know you value their business and will set you apart from most of your competitors. Thanks Matthew.
Matthew LaVere
about 13 years agoEven as a young professional, sending thank you cards eventually landed me a job with Specialized Bicycles for my first commercial shoot. I sent them a postcard using my self-portrait reflection series (see blog post about personal work: http://tinyurl.com/4yufs72) and they called immediately asking for another bid from me. Make sure to budget appropriately for your thank yous too!
Andy Schmitt
about 14 years agoA wonderful comment. Too often we forget that even people how have originally rejected us, for whatever reason, may become our best customers in the future. People don't notice Email's but they do notice hand done USPS delivered notes. Have a great Holiday & thanks
mary duprie
about 14 years agohave your kids do it......your clients will be tickled