In your quest to differentiate yourself from your competition, regardless of which industry you’re in, don’t forget the US Mail. Yep, the good old US Postal Service. Of course you should be sending Thank You cards to your clients after each and every job, even if you’ve been working with them for many years. But even more important, be sure to send a “Thank You” to those potential clients with whom you were unsuccessful in your negotiations to get the job. That’s right, the jobs you lost!
Just jot a handwritten note inside the card. Something like, “Sorry we couldn’t work together this time, please keep me in mind for future projects and I’ll keep in touch.” Then add the person to your email list so they’ll receive your periodic email campaigns. (You are using email as a marketing tool aren’t you?!) The card will make a super impression on the client you didn’t get, and perhaps a job more suited to your style, budget, etc. will come along in the future and you’ll get another opportunity to provide an estimate. Good luck!