We get one chance to make a first impression. Don’t make it sound like you’re rushed and bothered to be taking a potential client’s call. I remember working in a toy store back in High School and thinking it was silly how they wanted us to answer the phone, but now I get it. In this age of “good enough” be grateful that your phone is ringing and the client didn’t go out and buy a Canon G10 so they could take their own photographs!
Answer the phone with a smile, the caller will “hear” it on the other end. I’d suggest something like, “Firefly Studios, this is Blake.” It lets the person know they’ve reached your studio and who they’re talking to. Then let the conversation start. Two tips: be a good listener, and if you get in over your head, you can always let the FedEx guy save you!