Almost everyone knows LinkedIn is the social marketing tool most used by business. Some photographers even scoff at Facebook, saying it’s only good for personal interactions and so on.
On one of the forums I read daily, a photographer mentioned that he’d just spoke with a new marketing manager from an old client firm. The firm’s lawyers, are working on a firm-wide universal master contract to use with photographers. The client mentioned that they must be able to use the photos on Facebook, and other “social media”. The photographer asked, “Can any of you help with a few 30-sec sound bites that will alert her to potential dangers?”
From my perspective, if his images were watermarked, and as often as possible he was given a link to his site adjacent to the image, I saw no “dangers” in jumping into social media.
ASMP President James Cavanaugh wrote an eloquent reply to share his own Facebook success story. He wrote:
I’m on Facebook. A number of my clients are. I have posted two or three images a day on Facebook for the last 70 weeks. Including over 350
architectural photographs. My clients post my images. I also do this on
LinkedIn and Google+. Just haven’t had the time to start twitter.
A photographer recently contacted me to say he saw one of my images on the Lexus Facebook page. (An architectural photo of a new dealership.) I checked. There were six of my images from the project!
I was stunned. six of my images all “shared” from my original posts. Over 1,000, 000 “likes” on the site and 66,000 active discussions and each post linked right back to my Facebook business page. Stunned. You bet, and happy as hell. I could never reach 1,000,000 high end people that could afford a Lexus and show them my work.
This is exactly how social media is supposed to work.
Keep thinking it’s evil and miss the boat. In my last ASMP Presidents Message I talked about how my business grew 85% last year. This quarter, up 300% from last year! Still think social media is “dangerous”?
So what about you? Are you utilizing Facebook in your marketing to business clients? And if you’re in the retail side of our business (weddings, portraits, etc), how important is Facebook for your marketing of your studio? Please share your thoughts in the comments.