Sell Before or After the Shoot?
I was speaking with New York Portrait Photographer Michelle Kawka recently and she shared a recent experience with regard to knowing how to price a recent wedding job she photographed.
During her initial consultation with the couple, Michelle sensed that price would be an issue for the couple. She decided a good approach would be to discount her usual price for “photography and an album” a bit, and trust her ability to sell the couple additional albums, prints, and other tangibles when the couple came to her studio to review the photographs. (Just a side note, Michelle is a Sandler Training “graduate” and exudes confidence in just about everything she does.)
groozi.com is a blog about negotiating and web marketing. Weekly posts are written primarily by me, Blake J. Discher, a 
