Written by search engine optimization consultant Blake J. Discher.
1. Keep Your Content Fresh
The search engines love, love, love fresh content. Change your site’s content as frequently as possible. This doesn’t mean have a blog as your home page. Doing so will bounce you up and down in the rankings since your copy is constantly changing as your new posts bump off the older ones and the amount of keywords changes with each post. One photographer I know puts up a “picture of the day” each morning. That’s a great way of changing up the page’s content without altering your body copy.
2. Create a Search Engine Friendly Website
Using a website that is based entirely in Flash and has no body copy does not provide search engine spiders information about your site. Google relies heavily on body copy to determine what a site is about and if a site has none, all things being equal, your site will not rank as well as a site with descriptive body copy containing your keyword phrases.