Almost everyone knows LinkedIn is the social marketing tool most used by business. Some photographers even scoff at Facebook, saying it’s only good for personal interactions and so on.
On one of the forums I read daily, a photographer mentioned that he’d just spoke with a new marketing manager from an old client firm. The firm’s lawyers, are working on a firm-wide universal master contract to use with photographers. The client mentioned that they must be able to use the photos on Facebook, and other “social media”. The photographer asked, “Can any of you help with a few 30-sec sound bites that will alert her to potential dangers?”
From my perspective, if his images were watermarked, and as often as possible he was given a link to his site adjacent to the image, I saw no “dangers” in jumping into social media.