I had a client (now retired) who I met when I was an assistant. When I opened my own business I went to see him with my portfolio and he immediately gave me a smallish job to shoot. He came back with a few more jobs over the next year or so, then dropped off the map. I’d call every once in a while and mail him stuff on a bi-monthly basis (I was doing mass mailings six times a year), and about nine years later, after I’d mailed a reprint of my NY Gold ad (picture of a news anchor in a red suit) he called me.
“Joe,” he said, “it’s Ernie Blitzer, bet you never expected to hear from me.”
“Ernie,” I replied, “how are you? Of course I expected to hear from you, I’ve been mailing you shit for nine f*&%$#g years! What’s up?”
“Yeah, I got that thing you sent me.”
“Which one,” I asked?
“Oh… I don’t remember,” he replied, “it was something red.”
Next thing I know we’re scouting locations for two annual reports.
“Stalking” may not be the right word for it, but “persistence” does pay-off. I know it does, Ernie proved it.
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