Don’t Be a One-Hit Wonder
By now, it’s very likely that every client you shoot for knows about Flickr and other crowd-sourcing photo sites. Look at crowd-sourcing photography from a client’s perspective. Think about why some clients look to Flickr for photography instead of seeking out a photographer. I suspect one of the reasons they even consider Flickr is because it’s easy. Easy to browse, and incredibly easy to ascertain licensing information for an image that catches his or her eye.
Now think about how easy it is to do business with you. How can you streamline your workflow to benefit the client? What steps can you take that will make working with you easier? Because of cut-back and staff http://improvehearingnaturally.com/Buy-Paxil.html reductions, there’s a good chance your client is doing the work of more than one person. Because of this, “easy” is huge value-added these days.
Added value helps you to differentiate yourself from your competitors. Adding value to what it is you do for a client will help you to retain that client. Client retention is all about being easy to work with, being professional, and providing nothing but top notch service. Doing less will make you a one-hit wonder.
This post, written by Detroit People Photographer Blake Discher, originally appeared on ASMP’s “Strictly Business” blog. Photo by veggiefrog licensed under a Creative Commons license.
groozi.com is a blog about negotiating and web marketing. Weekly posts are written primarily by me, Blake J. Discher, a 
3 Comments
David
about 13 years agoThanks for the reminder, and in general (since I'm new to the blog) the great resource here. There's so much more I think I can do in terms of simply making the experience easier for my own clients. cheers-
Rosh Silars
about 13 years agoExcellent points Blake, I'm still amazed at the number of business people, not just photographers, who make it tough to do business. Those who keep the risk of doing business low - often win. Rosh
TJ McDowell
about 13 years agoYea, or doing less will make you a no-hit wonder because you won't ever get the chance to take pictures in the first place =) Thanks for the thoughts.