As I was growing up, I heard that again and again from my dad. What he was really saying was that I should stop over-thinking whatever it was I was planning on and just start the project. In other words, I was suffering “analysis paralysis.”

From Wikipedia: Analysis paralysis describes a situation where the opportunity cost of decision analysis exceeds the benefits that could be gained by enacting some decision, or an informal or non-deterministic situation where the sheer quantity of analysis overwhelms the decision-making process itself, thus preventing a decision.

Photographers suffer analysis paralysis when putting together a portfolio or redesigning their websites. They continue to wait until they get more samples, do more testing, get an consultant to help them edit their images, have a logo designed, write copy tweaked for SEO, and the list of excuses goes on and on.

Instead, just start the project, start the redesign, start the momentum going, suspend your need to be a perfectionist. Suspend your fear of failure. You know it’s important to get your website or your portfolio refreshed; when was the last time your samples were updated? It’s time to get busy… set a goal for yourself and “get it done!”